All the job titles around “Product” can be confusing and the definitions are abused in the industry:

  • Product Manager
  • Program Manager
  • Project Manager
  • Product Owner
  • Product Marketer
  • Product Operations
Ok… which one should I hire, use on my CV and/or be when I grow up?

Why so many names? Why slice it so finely? How many does any one company need?

I have a framework that I’ve built over time to think about these roles, and this is what I advocate in the companies I work with. …

Michael Smith

Product Executive / CPO, Prodigy Finance, SwiftKey, FuboTV, Google, Amazon, Qualcomm. MBA / MS in CompSci

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store